پایداری در رتبه‌های بالا با سئو Smackdown

Link Building: The Free SEO Beginner's Guide


Different kinds of links have different impacts on your page’s ranking in Google. And no one knows for sure how exactly Google measures the value of each individual link. But not every page of your website is a one-of-a-kind masterpiece worthy of a thousand links. So SEO professionals have devised a set of tactics to persuade the owners of other websites to add links to their pages. But you can’t possibly reach out to the folks at datasciencecentral.com and ask them to link to your page with cookie recipes, right?


And here’s a simple tip on how to come up with content ideas that are hard to say no to. Just find a few competitors of the blog you want to write for and use the Content Gap tool to find which topics bring them lots of traffic but weren’t covered on the blog that you’re pitching. After you’re done with the above tactics, I suggest that you set up a backlink alert and get notified whenever your competitors get new links. This way, you’ll be able to immediately reach out to whoever linked to them and try to get yourself added on the same page.


Hope you feel very educated about link building after reading this guide. And if you enjoyed the read and got this far, please give me a shoutout on Twitter @timsoulo. In all fairness, your success rate with both these groups of link prospects will likely be quite low. I know it because I did this kind of link building outreach not that long ago.


And from my conversations with professional link builders, that’s pretty much the norm. So let’s say you’ve done your keyword research and a very specific page that you need to rank well in Google for a certain keyword. A good way to kick off this strategy is to study who links to the actual homepages of your competitor’s websites. These people are mentioning the business as a whole and not some specific webpage, which you might not have on your own website. When other websites are linking to your page, it tells Google that your page is somehow important.


Well, you just need to pitch them a really compelling article idea. In other words, your email outreach will be massively more effective if what you’re working on actually deserves people’s attention. For example, back when I was running my personal blog, I reached out to 500+ fellow bloggers asking them to share some of their Google Analytics data for my small research study. That request piqued their interest, and many of them helped me out with it.


If you can go to a website and manually place your link there, so can your competitors. And for that exact reason, such links tend to have little to no value in the eyes of Google. Until now, it’s been a challenge to quantify brand strength, and understand the relationship between SERP results and real-world brand value. However, with Brand Authority™, a Moz metric on a scale of 1-100, the ambiguous - but imperative! In this situation, the value of a link isn't just about SEO — it's about customers.


So the more high-quality backlinks a page has, the higher it tends to rank in Google. And if you want to outrank it with your own page, you’ll likely need to get more links than it has. It’s generally accepted that, if all other factors are equal, the volume and quality of links pointing to a page can make the difference between rankings.


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