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Link building in 2024: 12 ways to win or fail


A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. They will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. Focus on creating high-quality, linkable content, building relationships with reputable sources, and avoiding common link building mistakes. Internal link build will enhance the user experience and help search engines crawl and understand your site’s structure. As content gains social media traction, it increases the likelihood of other websites referencing and linking to it. Especially for businesses with a local audience, geo-targeted link building will help you increase your website’s local search visibility and be more relevant to your target audience.


Which means you can build links with guest articles in a perfectly legit way. There are many different link building tactics and strategies out there. Some of them can be very effective, while others no longer work these days and will most likely just waste your time.


Ranking #1 in Google is a lot more nuanced than just getting more links, because links aren’t the only ranking signal that Google uses. But it’s a very strong signal nevertheless, and it has a very direct influence on your search rankings. Our latest and greatest step-by-step guides on all SEO, link building, and content marketing topics. Link building is the process of acquiring hyperlinks from other websites to your own.


Over many years of building links, SEOs have gathered a lot of empirical evidence that links from more well-known and authoritative websites have a bigger influence on your page’s rankings in Google. And yet, you should be well aware that many people in the SEO industry do buy links to achieve their ranking goals. Once you start researching your competitors’ backlinks and reaching out to the same websites, you’ll soon find out if they paid for any of their links. It's also true to say that links come naturally as a result of other activities where the central goal may not be to generate links. For example, if you launch a new product which has never, ever been seen before and is truly revolutionary, you’ll probably get lots of links to your website as a result.


They just focus on doing notable "link-worthy" stuff on their websites and promoting that work to relevant audiences. Even here at the Ahrefs Blog, we do allow guest contributions once in a while. And our guest authors might link to some of their own resources, as long as they’re relevant to the topic of their post.


Website owners can submit their site to many of these directories. Some directories accept payment for listing in their directory while others are free. This is why we need to think about link building not as a standalone activity, but as something which connects to other parts of your organization and where the benefit goes beyond the links themselves. Link from blog posts to related service pages, from product pages to relevant buying guides and blog content, and across navigation menus and site footers. Audit your site’s internal structure and identify pages, posts, or assets that can be linked internally based on topical relevance. By partnering with trusted blogs, you can expand your reach, gain more backlinks, and enhance your website’s authority.


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